In 2021 Lemon & Paeroa introduced a campaign named "Area Manu". It started using a male in space, dressed in an area go well with, who jumps from a System to no cost drop to the bottom, and eventually landing in a pool where he does a cannonball dive or manu. In 2023 Lemon & Paeroa began Manu Used Sciences Aotearoa (MASA) which had a logo with very